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Cracker Barrel loses almost $100M in value after divisive logo ‘refresh’

Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant pushed out an unexpected rebrand ...

Cracker Barrel presents its new logo, but not all customers are happy. Here's the reveal

The restaurant chain wants to revive sales with a new look and food offerings, but many are unhappy that nostalgia isn't on the menu ...

Cracker Barrel loses almost $100 million in value after new logo release

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo.

'It looks horrible' | Cracker Barrel unveils new logo as customers question modern rebranding efforts

The logo change accompanies the launch of Cracker Barrel's fall campaign, "All the More," which features a partnership with ...

Cracker Barrel dismisses critics as 'vocal minority' while rival restaurant adds to backlash

Social media users slam Cracker Barrel's logo redesign as "horrible" and "generic" while the company defends its rebranding ...

Steak 'n Shake slams Cracker Barrel CEO for eliminating 'old-timer' from logo: 'We take pride in our history'

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by ...

Cracker Barrel's new logo causes controversy; chain plans pop-up store in Meatpacking District Thursday

The southern-style restaurant chain has invoked criticism by some who dislike their new logo and business practices.