The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards.

The new program, called Atmos Rewards, took effect for Alaska Airlines customers on Thursday. HawaiianMiles members will ...

Alaska Airlines is bringing together Alaska Airlines and Hawaiian Airlines under a single loyalty brand by launching Atmos Rewards and a new credit card.

Following its $1.9 billion acquisition of Hawaiian Airlines last year, Alaska Airlines on Wednesday released details of a combined loyalty program that the carrier says will give flyers more ...