Steak ‘n Shake has fired back at Cracker Barrel, accusing the company of eliminating its heritage with its new, controversial logo.

NEW: Cracker Barrel reveals new logo, CEO Julie Felss Masino says people love their new rebrand. "Honestly, the feedback's been overwhelmingly positive that people like what we're doing," Masino told GMA while discussing the overall rebrand.

In a separate X post, conservative lawyer and Fox News talking head Phil Holloway compared Cracker Barrel’s logo redesign to Bud Light’s one-off 2023 social media collab with transgender influencer Dylan Mulvaney, which drew intense anti-trans backlash and calls for a conservative boycott of parent company Anheuser-Busch.

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