Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

What has not changed, and what will never change, are the values this company was built on when Cracker barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place ...

Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American ...

The burger chain’s account on the social media site X has been among the loudest critics of the family-dining chain’s rebrand ...

Cracker Barrel lost over $100 million in market value after backlash to its new modern logo and interior design. The rebrand was led by new CMO Sarah Moore, who joined in July from MGM Resorts.

Julie Felss Masino, the CEO of Cracker Barrel, is the focus of national controversy due to a new logo design. The design gets ...

She has held this position since November of 2023 according to her LinkedIn profile. This week, social media has widely ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look." Some customers aren't happy. What do you ...

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

As roadside restaurant chain strips away distinctive decor, backlash emerges against a future that’s trending toward drab, ...