The Labubu craze has led to a counterfeit market. Some knockoffs have been labeled as dangerous. Labubu dolls are the latest toy craze to captivate adults and children alike. Although Chinese distributor Pop Mart bought Labubu’s IP in 2019,

Labubu, the quirky, wide-eyed monster collectibles from Pop Mart have taken over toy shelves, TikTok feeds and keychains.

Lafufus are counterfeit versions of Labubus that have proliferated in the wake of the original's popularity, with everyone from street vendors to Facebook sellers either selling them outright as fakes or attempting to pass them off as originals in order to profit off the scarcity of the original.

The collectible toys are blowing up. So are the fakes. Here’s what Philly store owners say about spotting the difference.

Labubus have been everywhere on social media and on shelves across the globe. Explore the origins and future of this trendy craze.