Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

Beginning August 25th through August 29th, SkyMiles members and Delta employees can vote using the Fly Delta App for one of the three European destinations – Sardinia, Malta, and Ibiza – for next summer. Delta will announce the winning destination within 30 days after voting closes.

A lot of us have countless plastic tabs with barcodes hanging off our key rings and supermarket and pharmacy apps on our phones because, as they say, “It pays to be loyal,” but does it pay even more to be disloyal?

Associates who use and believe in the program can drive more customer engagement than any ad, convenience retailers say

Consumers who are part of both programs can now convert Flipkart SuperCoins into Marriott Bonvoy points and vice versa.

An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn things around.

Convenience retailers from Huck’s and EG America dig into the metrics and mindset behind customer retention and long-term value

Carnival just overhauled their loyalty program, leaving many dedicated cruisers shocked as their hard-earned perks vanished overnight. But this change isn’t exclusive to Carnival. In today’s video, we unveil the truth behind cruise loyalty programs and reveal the hidden costs they impose on you.