Musk’s announcement adds to his list of business ventures that stands to divide his attention even further over his already operational companies

Elon Musk unveils Macrohard, a new AI software firm aimed at rivaling Microsoft, recruiting talent through xAI for a lean, bold venture.

Elon Musk has created a new company, Macrohard, an AI start-up that aims to compete with Microsoft's influence in technology domain. The name is a cheeky play on Microsoft, an overt sign of competition.