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Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...
Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...
Under insanely tight time constraints, Utah Mammoth owner Ryan Smith used lessons from the tech world to get his hockey team ...
With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...
The Mammoth own the rights to unsigned defenseman Patrik Koch, who was reassigned to the Czech Extraliga 10 games into the ...
Mammoth replaces the inaugural season placeholder name Utah Hockey Club, which was also one of the three finalists.
The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.
OK, not actual mammoths, but their modern likeness will be on the jersey of every player on the team. ...