Senator Rodrigo Paz, the surprise top finisher in Bolivia's first-round presidential election, spent years traveling the country, posting hundreds of social media videos and honing his image like a full-time influencer.

Early official results in Bolivia showed the centrist Rodrigo Paz of the Christian Democratic Party leading Sunday's presidential race, with a surprise 32.04% of the vote according to the country's electoral tribunal.

Bolivia is headed to a presidential run-off election between a center-right politician and a right-wing candidate after voters on Sunday rejected another term of the Movement for Socialism.