The brand’s ‘Hotel Stories’ campaign in Hangzhou combines local culture, travel aesthetics, and fashion storytelling to ...

After nearly a decade of restrictions following South Korea’s deployment of a US missile defense system, Beijing appears to be easing its unofficial ban on Korean pop culture, boosting investor ...

Opinion: When done right, client-centric brand storytelling can unlock an astounding 98%, or more of a brand’s value.

Beijing’s latest move to ease tax rebate requirements for international shoppers comes as the government prioritizes boosting ...

As global wellness consciousness rises, luxury brands are moving beyond products to embrace sports as a powerful platform for connection, purpose, and cultural relevance.

As economic pressures and urban isolation intensify, Chinese youth are transforming apartments into intimate social hubs ...

From Dingyun Zhang’s new take on Crocs to Feng Chen Wang’s Audi A7L collection, collaborations are propelling youth ...

Opinion: Maison’s Q1 sales decline reveals the steep cost of abandoning brand identity in favor of trend-chasing and ...

The Gulf’s emerging fashion weeks are redefining global luxury through cultural storytelling and homegrown talent.

Chinese tech giant unveils faster, more affordable Ernie 4.5 Turbo and Ernie X1 Turbo models as competition intensifies among ...

The Chinese tech giant postpones its YU7 electric SUV amid fallout from a deadly crash involving its sedan model, ...

Chinese exports show surprising resilience with 10% growth in container volume, though economists warn the honeymoon won't ...