PPC expert Ayisha Youssef shares how a major Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.

Google Ads adds image quality recommendations to help advertisers improve creative performance and engagement across its ad ...

The UK’s designation of Google Search with strategic market status could reshape how advertisers buy, measure, and compete ...

Instant Checkout in ChatGPT connects users and merchants for secure in-chat purchases and AI-driven shopping experiences.

YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time.

Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.

Add a fake 2025 date, increase your AI visibility. A new study shows ChatGPT and rivals reward recency over relevance.

This change will allow AI applications to access and analyze Google Ads data through natural language for the first time.

The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of ...

New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, ...

Rankings still matter, but AI visibility is rising fast. Learn how to measure and maximize your presence in ChatGPT, AI ...

The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.