While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ ...
A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders ...
While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ ...
Entries and winners came from four continents, with Uncommon Creative Studio and Rethink among the big winners.
Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5% ...
WPP, with a 1% decline, was the last of the big four groups to report annual revenues. Publicis Groupe increased organic ...
From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything ...
The music video—created with Piloto and Sixième Son—depicts the messier side of periods such a leaks and blood splashes. The message is clear: periods aren't cute, and there's no need to apologise for ...
Initially buoyed by attractive price points, white label brands in China are carving a niche for themselves even as they ...
Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & ...
With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the ...
Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the ...