Dive Brief: Lipton Hard Iced Tea is attempting to bridge the generational divide between baby boomers and millennials through a unique spin on party culture in an activation timed for National Iced ...

Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” ...

The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than ...

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

The future of loyalty was the focus of “Connecting the dots: How brands can boost marketing by integrating loyalty data,” ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at ...