B2B marketers say economic uncertainty is the top challenge they're facing with driving pipeline growth this year. That's according to a recent Pipeline360 survey of 500 B2B revenue marketers from ...

Do top search engines (e.g., Google) or top AI chatbots (e.g., ChatGPT) receive more visits? Is the volume of traffic for each type of tool trending up or down? To find out, researchers at ...

Your brand needs a style guide to ensure that everyone who posts on your social media platforms speaks in one voice and tone. A social media style guide will help ensure your audiences recognize your ...

Some 65% of workers say they are not engaged at their job, and 61% say they are struggling with their life outside of the workplace. That's according to a survey conducted by Gallup between April and ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...