How you timestamp your content says a lot about what you think of your audience. Read about the 6 main categories of timestamping and how to boost trust signals.

MarketingProfs offers many ways to learn. Register today for one of our in-person or online events—weekly webinars, virtual conferences, special online training events, and our flagship annual ...

Sponsored Webinar AEO for the CMO: An Actionable Maturity Model AI has rewritten the rules of brand discovery, and SEO will never be the same. If your marketing team is ready to work with AI-powered ...

Content - Video has become one of the primary ways people consume information and companies market products. Clearly, marketers need to create engaging, fun videos as part of their marketing efforts.

Consider these factors when determining how to measure the ROI and effectiveness of your B2B influencer marketing campaigns.

Apple is the most valuable brand in the world in 2023, followed by Google and Microsoft. Check out the other 97 brands and their industries.

Measurement & Analytics - This infographic explores how a measurement paradox leads marketers to wrongly attribute sales and ...

This article explores how to nurture potential B2B clients through the awareness journey, from Marketing-qualified lead to Sales-qualified lead.

Analyzing mobile marketing campaign data is necessary to improving future campaigns. Here are some guidelines to ensure you analyze your data correctly.

Generative AI is impacting on every facet of business, including marketers' careers. Adapting and embracing genAI - skilling and upskilling - are absolutely necessary to keep and thrive in our jobs.

Marketing Content - The Joe Rogan Experience was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research.

Understanding consumer behavior is key to increasing ROI. Learn the importance of customer segmentation and how to analyze customer migration patterns.