Marketing Week22m
Marketers have great potential but they are not being supported enough
We revealed stark new data this week, laying bare the level of dissatisfaction, lack of appreciation and exhaustion marketers ...
Marketing Week1h
TikTok ban, promotional spending, tight website budgets: 5 interesting stats to start your week
The number of posts creators published on TikTok itself after the ban dropped by 3%. Its average view per video figure ...
Marketing Week9h
Earning the ‘right to invest’: Bloom & Wild on driving growth with ‘guardrails’
Post-pandemic, Bloom & Wild curtailed marketing spend and focused on retention. Now it has returned to investing for growth, ...
Marketing Week9h
Marketing apprenticeship numbers plummet with resourcing flagged as biggest barrier
Just 15.9% of firms operate a marketing apprenticeship, citing the level of resource required and a lack of senior buy-in as ...