Griffin, former global COO, will lead strategy, capabilities and services across markets as she succeeds George Manas, now ...

RISE Worldwide’s Nikhil Bhardia explains how Gen Z fans engage with sports via social and athletes, not broadcasts, pushing brands toward always-on, content-led strategies.

The move aims to strengthen ties with consumers across age groups, supported by a campaign film showing the actor in a casual setting highlighting at-home hair colouring.

As summer and cricket collide, IPL is pushing brands beyond screens into cityscapes. Experts dive into how 3D DOOH and ...

The Revenge, with 400+ advertisers on board and with ₹50 crore+ locked in pre-sales, is turning sequel momentum into a ...

ASCI report with Futurebrands finds Gen Alpha engages with content in a continuous digital space where entertainment, ...

The integration will offer campaign management across Reddit ad formats, audience targeting tools, budget controls, ...

Users can still share Bitmoji stickers on Snapchat, via phone keyboards using its extension, or through iOS Messages with the ...

Users can record voice notes and apply effects before sending. The tool keeps the original rhythm, tone and emotion intact ...

UFO Cine Media Network expects to reach nearly 40% of the audience via its network, with around 400 advertisers across ...

The collaboration brings together Adobe’s creative and marketing tools with NVIDIA’s computing, AI models and software, as demand for content rises.

Aqualogica names Apoorva Mukhija as sunscreen ambassador, launching a playful campaign highlighting lightweight yet effective sun protection for Gen Z.