Following its $1.9 billion acquisition of Hawaiian Airlines last year, Alaska Airlines on Wednesday released details of a combined loyalty program that the carrier says will give flyers more flexibility when earning travel rewards.

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

Alaska Airlines has unveiled a raft of new benefits alongside Hawaiian Airlines, such as a combined loyalty program and Starlink connectivity on future flights.

HONOLULU (HawaiiNewsNow) - Alaska Airlines and Hawaiian Airlines launched a new joint loyalty program Wednesday. Atmos Rewards comes with new perks and a new credit card. Starting in 2026, members will have a choice in how they earn points and status.

Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards points. The Alaska Air Group (ALK) carrier issued several press releases Wednesday,