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NCAA Men’s Basketball Championship, which concluded on April 7 in the Alamodome in San Antonio, Texas, enthralled millions of ...
The annual men's college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting the most. This article, Nielsen: March Madness boosts traditional TV viewing ...
The Frozen Four, the sport’s preeminent event, will begin on April 10, when the four remaining teams in the 2025 NCAA Tournament descend upon St. Louis with dreams of a national title firmly in ...