Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the ...

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games ...

A new Steamworks page has clarified a Valve policy that bans developers from releasing Steam games with forced in-game ads.

A new Steamworks page has clarified a Valve policy that bans developers from releasing Steam games with forced in-game ads.

Valve Corporation has announced a ban on all in-game advertisements and sponsorships during The International 2024, its premier Dota 2 tournament ...

Steam has officially banned games that force players to watch ads, or grant in-game rewards for watching ads, in a historic ...

Phynd raised $10 million for its subscription-free smart TV cloud gaming platform. It comes from a man with an interesting pedigree.

Andrew De Zen, director at Bonaparte, talks animated inspiration, the danger of being too comfortable, and why uncool people ...

The last time we talked about Steam was its new warning banner that preemptively pings users about games not getting updates ...

EA’s ambition to use dynamic ads in its games faces a major setback as Valve introduces a new policy ensuring gameplay is ...