Tony Khan is no stranger to spinning several plates at one time, but when it comes to the world of All Elite Wrestling, his sole focus is on the success of his

AEW President Tony Khan will face a massive challenge at All Out 2025, as WWE employs counterprogramming as a strategic weapon against the company.

John Bradshaw Layfield slams fans who criticize WWE's decision to schedule Wrestlepalooza against AEW All Out on September 20.

WWE’s has amped up its efforts to hurt AEW via counter-programming. Some recent examples of this include booking Goldberg’s retirement match on the same date as AEW’s biggest event of the year (All In Texas) in July, and then scheduling the upcoming Wrestlepalooza PLE on the same date (Sept. 20) as AEW’s All Out pay-per-view.

WWE has counterprogrammed AEW pay-per-views on more than one occasion this year, with NXT Battleground coinciding with AEW Double or Nothing. The next WWE PLE, NXT Heatwave, will take place this Sunday, the same day as Forbidden Door. Also, the recently announced WWE WrestlePalooza PLE will counterprogram AEW All Out on September 20.

Chris Jericho has been synonymous with All Elite Wrestling since the start, a huge figure in the industry who understood the vision of Kenny Omega, The Young Bucks, Cody Rhodes and Tony Khan, and hitched his star to the young promotion.