Weightlifter defies gravity with effortless routine in Apple …
Oct 31, 2024 · The remarkable display was crafted with guidance from six-time world champion baton twirler Yvonne (Bonnie) Palacios and in collaboration with Hollywood choreographer Denna Thomsen.
Renault and Sky Sports: With You All the Way
Renault has partnered with Sky Sports on a branded content campaign that promotes the new Renault Kadjar. The 'With You All the Way' campaign sees sports journalist Jeff Stelling drive competition ...
The cat’s out of the bag but Jaguar’s rebrand still feels like a stray
Dec 2, 2024 · The marketing cat-astrophe. The campaign itself has been a hotbed of controversy. From accusations of “woke marketing” to a deluge of criticism over the lack of heritage cues, it’s clear ...
Progressive races on to Las Vegas Sphere with a crash course in …
Nov 18, 2024 · As Vegas buzzes with excitement ahead of the Grand Prix, the insurance brand takes over The Sphere, showcasing its iconic spokescharacters and debuting a cutting-edge safety feature.
Are challenger banks too ‘fun and friendly’ to really win our trust?
Nov 1, 2024 · The big banks caught up. Adele Jolliffe, head of the brand consultancy and insights division at Kantar, believes the fintech banks have been strong competition but are starting to “stutter.”
Ad of the Day: Currys’ die-hard online shoppers confused by IRL ...
Oct 10, 2024 · ‘IRL’ by AMV BBDO is part of the ‘Beyond Techspectations’ campaign, which has played on internet speak and humor. To promote the value of in-store shopping, electrical retailer Currys has ...
Ad of the Day: Emotive Volvo ad tells personal story around safety
Nov 22, 2024 · Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer, shot the spot. Volvo has released a long-form, poignant ad that tugs on heartstrings to promote its electric XC90 SUV with a ...
Can IPG sell the future to save its present? - The Drum
Dec 4, 2024 · The expected sales of agencies Huge and R/GA will help IPG boost its bottom line. But, Steve Antoniewicz asks, will the short-term financial benefits come at the expense of the holding company’s ...
Winners announced at The Drum Awards for B2B 2024
Nov 5, 2024 · David Madrid took the Grand Prix with its campaign for JCDecaux, while Buentipo Anchor and DDB Worldwide Colombia received the President’s Award for their work with AB InBev Colombia.
Winners announced at The Drum Awards for Media 2024
Nov 13, 2024 · The recipients of the President’s Award, meanwhile, as chosen by jury head Lisa Roebuck, the global media director at General Mills, are Wavemaker UK, VCCP, Kinetic, DOOH.com and JCD Airport for ...