Dear Kingsmill and Buckinghamshire & Surrey Trading Standards - why is a UK company STILL using this US health claim? ABF Grain Products uses the health halo of wholegrain to encourage shoppers to buy Kingsmill 50 / 50, making the claim that the product has ‘50% of your daily whole grain in 2 slices’. The Real Bread Campaign contacted the company, pointing out that: > the term whole grain / wholegrain is not defined in UK food marketing law. > the product is sold to shoppers in the UK but, rathe

197K views · 4.7K reactions | Found in silence in Marlow, Buckinghamshire  • 3 clues, given out every 10 minutes will lead you to my location  • First person to find me and say Love Your Journey wins a @hagleywestwatches  • Where next? 路‍♂️ • Love Your Journey • #loveyourjourney #hwjourney #findtimchallenge #timhayden #entrepreneur | Tim Hayden | Facebook