42K views · 510 reactions | Two decades ago, Seth Berkowitz was a college student with a late-night craving for a “warm, delicious treat.” Today, he’s the CEO of Insomnia Cookies, the company he co-founded as a college junior and grew into a chain with more than 260 locations by satisfying that very craving for customers around the world. | CNBC Make It | Facebook
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Two decades ago, Seth Berkowitz was a college student with a late-night craving for a warm cookie. Here's how he built that impulse into a $200 million business. | CNBC Make It | Facebook
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How I Built This on Instagram: "Before @insomniacookies became a late-night staple on college campuses across the U.S., founder Seth Berkowitz hit a wall. He pitched investors—again—and this time, they said no. “Checkbooks are closed,” they told him. “Figure it out.” So he did. - He cut his team. - Moved his office into the closet of a friendly investor. - And for three years, he crisscrossed the country fixing generators, delivering cookies, and keeping the business alive by sheer will—without
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