Ajay Devgn has been the brand ambassador for Vimal Elaichi (Pan Masala) for several years. His tagline “Bolo Zubaan Kesari!” became iconic and sparked a big trend in Indian advertising. The campaign also featured Shah Rukh Khan and Akshay Kumar, creating massive buzz across social media. However, it also drew criticism, as many fans and organizations felt that celebrities should not promote pan masala products due to health concerns. Despite that, Ajay Devgn has maintained that he promotes Vimal

Vimal bolo zubaan kesari 😁😂😂😁😁😁😀 #bongpolapan | BP Films