How HP’s brilliant new logo came to be
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How HP’s brilliant new logo came to be
Apr 20, 2016
The VergeVlad Savov
1.1K views · 136 reactions | Ever wonder how the HP logo came to be? Here’s the design explanation and meaning of our iconic logo. #HPCL #DeliveringHappiness | HPCL | Facebook
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1.1K views · 136 reactions | Ever wonder how the HP logo came to …
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Arguably some of our most recognisable work is that which we did for Hewlett-Packard. With its four ultra-refined, angled lines, the logo was just a part of our rebranding work for the tech giant - a vision based on the concept that HP stands for Human Progress. Created in 2011, it was five years later that HP launched the new logo on select premium products - causing an immediate stir. At the time, Glenna Patton, VP of HP Brand Strategy and Experience Design, was kind enough to say: 'We wanted
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