While this forged twisted pattern is commonly referred to as the rubiks twist, that was not always the case. Hungarian design teacher and serious puzzler Erno Rubik assembled his first cube puzzle in 1974 and called it the Magic Cube. After a toy agent pitched the puzzle to Ideal Toy & Novelty Company, it renamed the puzzle Rubik’s Cube and began putting it in stores in 1980. So while the term “Rubiks Cube” as we know it didn’t evolve until the 1980’s, this blacksmiths twist pattern certainly pr