What Are Customer Touchpoints / Why Are They Important? (Consumer Psychology) #MarketingMinute 091
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YouTubeAnthony Miyazaki
What Are Customer Touchpoints / Why Are They Important? (Consumer Psychology) #MarketingMinute 091
A customer touchpoint occurs when there is an encounter or interaction between a potential or current or past customer and your company or product or brand. These touchpoints can be as small as noticing your brand logo to as large as experiencing your product or service in action. The thoughts behind exploring and understanding customer ...
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