The Coca-Cola Company ads are so good because… They almost never sell the product — they sell a feeling. Instead of talking about taste, price, or ingredients, Coca-Cola anchors itself to universal emotions like happiness, togetherness, nostalgia, youth, and belonging. Over decades, they’ve trained audiences to associate the brand with moments that matter: holidays, friendships, summer days, family dinners. Psychologically, this creates emotional conditioning — when you see the logo or the red c

3.3K views · 211 reactions | We increased our renewable electricity usage across our system from 12% in 2021 to 21% in 2022 ☀️️⚡️ We're sparking change by working with our partners and suppliers to lower our carbon footprint  Explore the power of collaboration in action: cokeurl.com/qm1jjz | The Coca-Cola Company | Facebook

The festive season is a time to connect and be present with loved ones, that's the focus of The Coca-Cola Company's Christmas campaign this year. Check out 'The Letter' by Oscar-winning filmmaker Taika Waititi | Coca-Cola HBC