Don Draper understood something most salespeople never will... That buyers don’t make decisions based on logic. They buy because of emotion. In this scene, he doesn’t pitch features. He sells the feeling of family, time, and tradition, anchoring a can of beans to something universal: “Some things never change.” That’s how you sell permanence. That’s how you sell anything. 🎬Series: Mad Men 👉 Follow @closers.media for the best sales entertainment content on IG #SalesPsychology #MadMen #DonDraper
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